Au Eng Fong, is the founder and Managing Partner of APAC Associates.
Mr. Au has been trained in one of world's top business schools - London Business School(ranked 4th worldwide). He has extensive experience in both public and private sectors.
He began his career serving in the Singapore government's premier administrative service with stints in the Ministry of Finance and the Ministry of Defense.
He operated Singapore's largest leasing company as well as one of the largest equipment leasing companies in Malaysia. He also setup a consultancy and financing company to assist small and medium companies to upgrade & automate their business & systems. Subsequently, Mr. Au also setup and ran a distribution company covering the whole of South East Asia.
As general manager of two leasing companies for more than 15 years, he has approved and reviewed leasing and credit facilities to thousands of companies. He has first hand knowledge of why companies fail and succeed. Why certain business models work for certain companies in certain environments and why certain models do not. As the CEO of a listed company, Mr. Au participated in many negotiations for large contracts, joint ventures, investments and divestments.
He has personally owned and operated hospitality outlets, distribution companies of golfing equipment and material handling equipment covering the whole of South East Asia for more than 10 years. He has handled principals from USA, Germany, Japan, and Korea. He has of course had to manage many dealers and retailers. He understands the business of distribution, wholesale and retailing very well.
Now, Mr. Au is focusing on strategic investment and market entry consulting. Based on his training, experience, observation and summary of successes and failures from the past 25 years, he has developed an approach and model to help client to achieve sustainable growth.
Mr. Au has chosen to focus on China because of his 16 years of education in Chinese schools and university before his MBA in London, and because of China's recent rapid development.
